Glowing neon signs in crimson and gold beckon diners to Pieroni's Sea Grill at 601 Washington Street, right in the heart of Boston's bustling theatre and shopping district — the giant illuminated lobster above the marquee practically leaping off this vivid linen-era card. Established in 1895, Pieroni's was one of Boston's most beloved seafood institutions for generations, with multiple locations including Stuart Street and Hotel Pieroni at Park Square. The linen texture and rich Colourpicture palette make this an eye-catching piece of New England restaurant ephemera that brings back the golden age of American seafood dining. This card was never mailed, preserving it in bright, uncirculated condition.