Vivid coral-red twin beds pop against a warm orange room in the inset shot, while the long brick façade of the Belle-View Motel stretches beneath a canopy of mature New England hardwoods in this classic mid-century chrome advertising card — a time capsule of Route 1 hospitality just 14 miles north of Boston, where travelers could enjoy free TV, wall-to-wall carpet, and individually controlled thermostats for a night's rest near "the world's largest shopping center" (the then-famous Shoppers' World or Northshore Mall area). With 50 motel units and 30 cabin units, the Belle-View catered to a wide range of budgets on one of America's great commercial strips.