Antique & Vintage Postcards

Eight smiling young women in matching strapless swimsuits line up in front of a gleaming streamlined coach emblazoned "Webb's City — World's Largest and Most Unusual Drug Store, St. Petersburg, Florida Poster Girls" — a promotional road-show snapshot that captures the mid-century American spectacle of retail showmanship at its most exuberant. Webb's City was a genuine St. Pete institution, a sprawling block-sized emporium founded by James Earl Webb that drew tourists and locals alike; sending these "Poster Girls" on tour by luxury bus was exactly the kind of carnival-barker marketing that made the store legendary before it closed in 1991. The black-and-white real-photo surface is sharp with good contrast, the bus lettering legible, and the women's platform heels and period hairstyles firmly place the image in the late 1940s–early 1950s.