Real photo postcard of Herald Square at the intersection of Broadway and Sixth Avenue, New York City, taken from an elevated vantage point — likely from the Sixth Avenue Elevated Railway structure visible at right. The original Herald Building (McKim, Mead & White, 1895) occupies the center-right with its distinctive clock and colonnaded arcade. Broadway stretches north toward Times Square, dense with horse-drawn vehicles, early motor cars, and street cars. A large rooftop billboard advertises Victor Records ("The Opera at Home"), and a "Safety Razor" advertisement is visible upper left. Published by the Rotograph Co., N.Y. City.

• Caption: Herald Square, N.Y. City
• Card no.: B 2402
• Publisher: The Rotograph Co., N.Y. City (printed in England)
• Postmark: New York, Oct 19, 1908
• Status: Posted