Colorful advertising postcard showing a wooden crate of oversized red apples from the Moscow Packing and Cold Storage Company of Moscow, Idaho. The apples are individually wrapped and cradled in the crate, each one gleaming. The caption boasts: "Moscow, Latah County, Idaho, Apples Without Irrigation — Best Keepers in the World." The crate bears the company's bold black-lettered label. A promotional card issued to advertise Idaho's dry-farmed apple industry.

• Caption: "Moscow, Latah County, Idaho, Apples Without Irrigation, Best Keepers in the World"
• Publisher: Edward H. Mitchell, San Francisco, Cal.
• Status: Unposted