Crisp mid-century optimism radiates from this dual-view Lusterchrome advertising card for the Plaza Motel in West Peabody, Massachusetts — the exterior shot captures a long, low brick motor court with a glowing neon sign, a circular drive planted with a neat island of greenery, and a row of fin-tailed American cars that date this scene unmistakably to the late 1950s. The inset room view is a masterpiece of the era: twin beds draped in golden spreads, a boxy television console, mustard-yellow armchairs, and plaid curtains that say "comfortable modernity" in the universal language of Eisenhower-era travel. The back copy breathlessly touts TV, air conditioning, soundproof rooms, individual thermostats, wall-to-wall carpet, and proximity to the "World's largest shopping center" — almost certainly the then-new Northshore Shopping Center.