A boosterish chrome-bright linen card from 1936 showcases the New Hotel Comercial on Tijuana's main commercial strip — a handsome two-story brick building dressed in bold yellow-and-black striped awnings, its rooftop pennant flag snapping in the California breeze, and a line of gleaming late-1920s automobiles parked curbside that place the scene squarely in the Prohibition-era border-tourism boom. Owned and operated by the Lower California Commercial Co. under president Miguel Gonzalez, the hotel was a hub for American visitors crossing the border during the years when Tijuana thrived as an entertainment destination. This card was mailed November 14, 1936 to Miss Fannie at 2469 McDowell Street, Augusta, Georgia. The sender — writing to "Dear Folks" — offers a delightfully candid dispatch: "This is a dandy country to keep away from. Of course we got mildly out — any doubts hope we can get out — as here nobody speaks English and we don't speak Spanish — nothing up to date — somebody and also city." The frank bewilderment of an American tourist abroad leaps off the page.