Perched on its rocky promontory like a Moorish palace dropped into the Pacific, the gleaming white Casino Building at Avalon on Santa Catalina Island commands the sea in this stunning aerial-perspective linen card — its massive circular drum crowned by a terracotta-tiled hip roof, its arched colonnades catching the California sun, and its private pier jutting into the deep blue channel below. The card is captioned "Beautiful New Casino Building," placing it very close to the building's 1929 opening — when the Wrigley family's showpiece ballroom and cinema was the talk of the nation, drawing big-band dancers and Hollywood stars by steamship from the mainland. Published by Reed Robinson Co. of Los Angeles, a firm active in the late 1920s and early 1930s, this card predates the dominant linen era proper and may represent an early white-border or transitional colour print, making it among the earliest postcard views of this now-iconic Art Deco landmark.