Antique & Vintage Postcards

A kaleidoscope of Edwardian energy erupts across this colorized Valentine's Series view of Piccadilly Circus, London — open-top double-decker trams advertising "Diplomacy" and "Pears Soap King of Soaps" jostle with early motor cars and horse-drawn vehicles around the Shaftesbury Memorial Fountain (Eros), while the London Pavilion and the Criterion Theatre anchor the skyline. The reverse, in Valentine's characteristically florid prose, calls the scene "the serio-comedy of London life" where "wealth and poverty, happiness and misery mingle in a kaleidoscopic picture that, once seen, can never be forgotten." The presence of the play "Diplomacy" on a bus destination board and "Within the Law" on another helps narrow the date: both productions ran in London in the early-to-mid 1910s, placing this image circa 1913–1915, capturing the city at the precise hinge between Victorian certainty and the upheaval of the Great War.