Antique & Vintage Postcards

Soaring above the glittering heart of Times Square in a dramatic Art Deco composition, the Hotel Taft — once the largest hotel in New York's theatre district — dominates this striking linen-era advertising postcard, its stepped tower rendered in moody sepia by illustrator Morss. At 2,000 rooms and situated on 7th Avenue at 50th Street, the Taft opened in 1926 and became the nerve-center of New York nightlife, adjacent to Radio City Music Hall, a hundred theatres, and every major transit hub the city offered. The reverse is an unaddressed advertising card with detailed location copy touting access to IRT and BMT subways, the Capitol Bus Terminal, Grand Central, Penn Station, and the B&O Bus Terminal — a perfect snapshot of mid-century Manhattan mobility. The card specifies a 1-cent stamp rate, placing it firmly in the 1930s (the domestic postcard rate was 1¢ 1928–1952). Unused and clean, this is a quintessential piece of New York hospitality history from the Swing Era.