A cartoon cowboy hollers "Yipee-e!" as his bucking bronco sends him skyward against a blazing desert sunset, saguaro cacti and startled Gila monsters scattering in all directions — a cheerful linen-era comic greeting card titled "Plenty of Life and Excitement in Sunny California" that perfectly captures the breezy, tongue-in-cheek Western kitsch beloved by mid-century tourists. Postmarked Los Angeles, July 12, 1940, the card was sent by a traveler named Mary to her friend Lucille back in Washington, D.C. — "I was in Ind. when you were," she writes with friendly regret, wondering why Lucille didn't stop by Worthington; Mary had been in California since July 1st and was "seeing lots — it's beautiful." The 1-cent green Washington coil stamp anchors the cancel neatly.