Antique & Vintage Postcards

From a rooftop vantage point, all of French Casablanca stretches toward the shimmering Atlantic in this sweeping panoramic card: the clock tower of the Place de France anchors the broad boulevard while a blue tram glides past horse carriages, early automobiles, and a café advertising "La Bière" in bold orange lettering — a city caught mid-stride between centuries. Issued by the celebrated Lévy & Neurdein Réunis "LL" series as card no. 129, the hand-applied color heightens the terracotta walls of the Medina at left, the ships dotting the harbor at the horizon, and the cosmopolitan bustle that made Casablanca the commercial heart of French Morocco by the early 1920s. The old Medina walls running the length of the left edge remind viewers that the French-built ville nouvelle had been grafted onto a centuries-old Moroccan city, a tension that would define life here for decades to come — for residents French and Moroccan alike, men like Ahmed or Jacques sharing the same boulevard.