Antique & Vintage Postcards

A rosy-cheeked Victorian girl clutches a bouquet of crimson and pink roses, her curly auburn hair crowned with a satin ribbon — this chromolithographed trade card, copyright 1885, advertised Austen's Forest Flower Cologne as "the most fashionable perfume of the day," sold in trial sizes for just 15 cents at druggists across America. W. J. Austen & Co. of Oswego, New York, distributed through offices in New York City and Chicago, and local dealers like J. Aborn Smith — a druggist in Groton, Connecticut dealing in drugs, medicines, chemicals, stationery, and fancy articles — stocked the cologne and distributed these colorful cards as point-of-sale advertising. The reverse names Forest Flower Cologne as "the richest and most fashionable perfume known," urging customers to "accept no other — see our name blown in bottle." Prices ranged from 25 cents to $1.00 per bottle, placing it firmly in the mid-market Victorian perfume trade. Victorian trade cards are among the most collectible ephemera of the Gilded Age, and this example survives in remarkable condition with vivid color and a charming child-subject guaranteed to draw bidders from both perfume history and antique advertising collectors.