Antique & Vintage Postcards

Two rosy-cheeked children in Dutch-costume finery flank an oversized bottle of Austen's Forest Flower Cologne atop a marble pedestal — one of the most charming chromolithograph trade cards produced for W. J. Austen & Co. of Oswego, New York, a firm that marketed its signature scent as "the most fashionable and lasting perfume of the day" to druggists and fancy-goods dealers across America in the 1880s. The girl in her bonnet and apron carries a flower basket; the boy in his green hat holds another — both props that reinforce the cologne's nature-inspired branding, "Forest Flowers," lettered in teal below. Trade cards of this type were distributed free through grocers and pharmacies, collected with enthusiasm by Victorian households who pinned them in scrapbooks. The verso, partially legible through foxing, advertises prices of 15, 25, and 75 cents per bottle and offers a facsimile statuette 7×10 inches for ten cents postage — a remarkable early mail-order premium from a company whose charm Carrie or Nellie might have saved up for.