Antique & Vintage Postcards

A breathtaking chromolithograph from 1879 captures a young girl in profile, her cascading auburn ringlets spilling beneath a wide-brimmed straw bonnet festooned with vivid blue ostrich plumes and a spray of red, pink, and yellow blossoms — the height of Gilded Age millinery fashion. Printed by the celebrated New York firm Wemple & Kronheim, this trade card represents the golden era of American advertising ephemera, when merchants handed out brilliantly colored "trade cards" as a novel marketing tool. The reverse bears the advertisement of John [——], dealer in Dry & Fancy Goods at No. 5 Granite [Street?], [Fall?] River, Massachusetts, stocking laces, gloves, ribbons, embroideries, hosiery, yarns, and ladies' and gents' underwear — and notably acting as an agent for Mme. Demorest's Reliable Patterns and subscriptions to her magazine, as well as the new "D[emorest?] Feed Sewing Machine." The reverse has been partially defaced by white paint/adhesive removal, obscuring portions of the merchant text, but the front chromolithograph is vivid and sharp, a gem of Victorian graphic art.