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Postcard 1880s Victorian Trade Card Metropolitan Life Insurance Baby High Chair NY
FrontBack
Pre-linen · 1885

Postcard 1880s Victorian Trade Card Metropolitan Life Insurance Baby High Chair NY

New York City, New York, USA1885Pre-linenFair-Good

A chubby, laughing baby in a red jacket sits triumphant in a green high chair, spoon aloft and blue cup before him, captioned "Perfectly Satisfied" — the Metropolitan Life Insurance Company's endearing mascot image for their Industrial Insurance plan, issued from their home office at the corner of Park Place and Church Street, New York City, in the mid-1880s when the company was aggressively expanding door-to-door weekly-premium life insurance among working-class families. The reverse is a dense printed broadside of financial statistics — membership of 1,500,000, assets of $5,000,000, surplus of $250,000 — alongside a board of directors that reads like a roll call of Gilded Age New York finance, including Joseph F. Knapp (president), former U.S. Postmaster General Thomas L. James, and Judge Enoch L. Fancher. A branch office rubber-stamp directs agents to apply at 227 Franklin Square, Norwich, Connecticut. The card was printed by Major, Knapp & Co., 56 Park Place, N.Y. — the same Knapp printing dynasty connected to the company's president — and distributed through agents; the reverse suffers significant water-staining/foxing though the front image is vivid and strong.

$14.95
Fair-Good
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PC-01588 · Metropolitan Life Insurance Company / Major, Knapp & Co., New York
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