Antique & Vintage Postcards

Snow dusts the peaks of the Gemeindealpe (1,623 m) and the Ötscher (1,892 m) behind the famous pilgrimage town of Mariazell in Styria, Austria — the Baroque basilica's twin onion domes and central tower rising above a sea of white-walled alpine townhouses in this crisp real-photo postcard postmarked Wien (Vienna) 13 November 1928. The card was sold by Johann Strohmüller, a Galanterie- (fancy goods) dealer at Grazerberg 11 in Mariazell, whose violet merchant stamp appears on the reverse. A sender whose message, written in old German script, reads roughly "Best regards from Mariazell" and is dated in November 1928, addressed the card to a family in Wien V, Reinprechtsdorferstraße 29 — a residential address in Vienna's working-class fifth district, Margareten. The publisher P. Ledermann, Wien I, Fleischmarkt produced the card (reference number 18836), a standard real-photo format popular in interwar Austrian tourism. Mariazell remains Austria's most important pilgrimage destination; its basilica, rebuilt in Baroque style under Fischer von Erlach in the 17th century, draws millions of visitors.