Real photo style black-and-white postcard of Zürich's Bellevueplatz, the busy lakefront tram hub, captured from an elevated vantage point showing multiple tram lines (nos. 13 and 15 visible) converging at the terminus, period automobiles including delivery trucks and early post-war sedans, cyclists, and pedestrians. The grand hotel and commercial buildings along the lakefront are visible in the background, with the Zürichsee and hills beyond. A large "Memphis Cigarettes" advertisement is prominent on the corner building. Published by Photoglob-Wehrli A.G., Zürich, no. v.11038, "Fabrication suisse." Back includes Swiss postal rate notice. Unposted and unwritten.