Beneath a blazing Mexican sun, vendors and travelers in wide-brimmed sombreros and vivid rebozos mill about a colonial market square — a church dome and whitewashed buildings rising behind them in this richly colored oil-painting reproduction postcard. The scene is dated 1937 in the lower left corner, the work of an artist who styled the name "Hugo" with a confident hand, capturing the timeless rhythm of a Mexican tianguis with warm ochres, crimson, and sage green. Mailed from Guadalajara (the postmark reads "22 ENE 39," meaning January 22, 1939) on a Mexican "Tarjeta Postal," the card was sent to Dr. and Mrs. Hendricks of Oneonta, New York. The writer's message is a wonderful travel vignette: "After an auto ride of 225 miles we are in Guadalajara on the Pacific [Coast]… must be the way from L.A. Stopping all night here and will return to morrow." The Mexican stamp — a 1934-issue red definitive — ties the card firmly to the late 1930s Golden Age of Mexican tourism postcards. Published by Federico Liebig, Balderas 98, Mexico D.F., this is part of the well-regarded Mexico en Colores series, No. 11.