A canary-yellow open touring bus packed with Edwardian-era passengers crawls along a precipitous mountain road, the massive blue-white seracs of the Rhône Glacier looming overhead like a frozen tidal wave — this early Swiss alpine chrome card from publisher E. Goetz of Lucerne freezes in time both the glacier and the golden age of motorized Swiss postal tourism. The Furka Pass postal coach route, one of the most dramatic in Europe, began regular motor-post service around 1912, and this card likely dates to the 1910s–early 1920s based on the vehicle style and printing technique. The glacier itself, even then a tourist marvel, has since retreated dramatically — lending this image an inadvertent poignancy as a document of a landscape now significantly altered by climate change. The reverse is entirely unused — no stamp, no address, no message — and retains good color fidelity with only minor age toning.