Rising ten stories above the corner of Fourth Avenue and Spring Street, the New Hotel Hungerford presented itself as Seattle's "newest and best located hotel" — and this linen-era advertising card makes the case handsomely, pairing a street-view exterior with a lush interior lobby shot all arched ceilings, chandelier glow, and deep burgundy upholstery that evokes the confident glamour of late-Depression-era hospitality. At just $2.00 per room with bath, the Hungerford under owner Earl Hungerford positioned itself as a quality value for the traveling businessman or tourist arriving in a city on the cusp of wartime industrial transformation. The card was mailed September 17, 1938 from Seattle's Terminal Annex post office to a man named Jock at 1671 Madison St. NW, Washington D.C. The densely written message — cramped across the back in pencil — mentions leaving Seattle at 1 PM bound for Los Angeles, arriving Saturday, and notes details about a conference. The 1-cent green Franklin stamp ties it to the last months before the Presidential Series replaced it.