Victorian die-cut advertising trade card for Maison Demorest, New York, in the shape of a horseshoe, dated 1880. The front is a richly chromolithographed floral arrangement of roses, lilies of the valley, sunflowers, and dahlias over a gold horseshoe form, with the text "Maison Demorest Souvenir 1880" in decorative lettering and "Bonne Année / Joie! Plaisir" at the base — a New Year's greeting card. The reverse advertises Mme. Demorest's Reliable Patterns at 17 East 14th St., New York and 5 Rue Scribe, Paris, and lists Demorest's publications including the Port-Folio of Fashions, What to Wear, and Demorest's Quarterly Journal.

• Caption: Maison Demorest Souvenir 1880
• Publisher: Mme. Demorest's Reliable Patterns, 17 East 14th St., N.Y. / 5 Rue Scribe, Paris
• Status: Unposted