Antique & Vintage Postcards

A gracious white-columned inn draped in summer greenery beckons from this linen-era advertising card for the Irving House in Dalton, Massachusetts — "a modern Inn of brick construction, known for its homelike atmosphere and good food," as manager Rosewell M. Curtis proclaimed on the reverse. The card, postmarked Dalton, Mass., August 18, 1934, was sent as an invitation to Mrs. Ethel at 63 Taunton Ave., Norton, Massachusetts, inviting her to plan a Berkshire Hills vacation. The Irving House, nestled among towering elms, presents a classic early-twentieth-century resort aesthetic — wraparound verandas, mansard dormers, and manicured grounds that evoke the golden era of New England summer tourism. Published by C. W. Hughes & Co. of Mechanicville, N.Y., with the "Star Quality" and "American Art Colored" imprints, this is a fine example of Depression-era hospitality marketing in the Berkshires.