A gleaming white Spanish Colonial Revival building anchors this vivid linen-era postcard of the Colonial Market in Ciudad Juárez — the bustling border-town shopping destination that drew American tourists by the thousands in the late 1940s and early 1950s. The card's saturated palette captures terracotta roof tiles, arched doorways, and a sleek late-1930s streamlined automobile parked at the curb, while the adjacent "Rendez-Vous" sign hints at the cosmopolitan mix of American and Mexican culture that defined this border-crossing mecca. Postmarked January 1950 from El Paso/Juárez, the card was mailed to Mrs. E.J. at 1 Lazard St., Balray, N.Y., with a message referencing 180 pesos spent on goods, a 3-peso taxi, and the fun of bargain hunting — an intimate snapshot of mid-century cross-border tourism at its most vivid.