Antique & Vintage Postcards

Radio star Tom Breneman beams alongside his family — wife, son, and daughter — and a wriggling cocker spaniel on the brick steps of their Encino home, a candid domestic scene that doubled as promotional material for one of 1940s America's most beloved morning programs. "Breakfast in Hollywood" aired Monday through Friday on the American Broadcasting Company and was sponsored by the Kellogg Company, which copyrighted this card in 1945 — just one year before Breneman's sudden death at age 46 would leave the show, and his fans, bereft. The black-and-white halftone image has the warmth of a fan-club keepsake, the caption "The Brenemans outside their Encino home" grounding the celebrity family in cozy San Fernando Valley normalcy. The reverse promotes the show and carries Kellogg's 1945 copyright notice, making this an uncommon piece of Golden Age radio ephemera that bridges broadcasting history, California celebrity culture, and breakfast-cereal advertising in a single card.