A blood-orange midnight sun hovers just above the horizon, casting molten light across a Norwegian fjord and silhouetting jagged snow-capped peaks in this hauntingly atmospheric color art postcard — two tiny figures stand on the rocky foreshore while small sailboats drift in the luminous distance, evoking the otherworldly magic of Scandinavia's perpetual summer light that captivated American newspaper readers in the Edwardian era. Copyrighted in 1906 by the American Journal-Examiner — the flagship of William Randolph Hearst's newspaper empire — and distributed as a complimentary premium by the New York Sunday American and Journal, this card is a fascinating artifact of Hearst-era media marketing, when newspaper chains gave away decorative postcards to drive circulation and reader loyalty. The reverse, entirely undivided and blank except for the Hearst imprint, indicates this was likely a newspaper insert never meant for postal use.