Through a gap in the fieldstone gateposts, a winding carriage drive curves up to the sprawling white clapboard hotel known as The Northfield — its multi-gabled roofline and wide verandas promising exactly the "Traditional New England Hospitality" proclaimed in bold orange script along the card's lower border, the American flag snapping from the cupola against a luminous linen-sky blue. Published by E. B. Thomas of Cambridge using the Teknitone process, this advertising card for the East Northfield, Massachusetts resort pitches the property as "open all the year for rest, recreation, good food, and all sports" — a year-round retreat in the Connecticut River Valley that drew generations of vacationers to this small Franklin County town made famous by evangelist Dwight L. Moody, who founded the Northfield Seminary nearby in 1879. The card bears a dealer's pencil notation "10 / 221" in the upper right, suggesting it once lived in a dealer's price-coded stock box.