Antique & Vintage Postcards

Sun-drenched and glamorous, the Americana Hotel at Bal Harbour rises in gleaming white towers above a turquoise Atlantic shoreline packed with cabanas, sunbathers, and a sparkling outdoor pool — the very image of postwar Miami Beach luxury that once drew jet-setters, entertainers, and conventioneers to one of America's most celebrated resort addresses. The Americana Hotel of the Americas, located oceanfront at 97th Street in Bal Harbour, Miami Beach, opened in 1956 and was designed by architect Morris Lapidus, whose exuberant "too much is never enough" Modernist style defined the golden age of Miami Beach hotel architecture. This aerial-perspective chrome postcard by Curteich (catalog number 7DK-226) captures the hotel's two towers, the low-slung cabana building, the beachfront pool complex, and the brilliant Technicolor Florida sky in the saturated palette characteristic of Curteich's 3-D Natural Color Reproduction process. The back copy touts the hotel's "award-winning cuisine of the Gaucho Steak House, Dominion Coffee House, Bal Masque Supper Club and Carioca Lounge" — a roster of mid-century dining rooms evoking a world of tuxedos and Latin floor shows that has long since vanished. The property later became the Sheraton Bal Harbour and was ultimately demolished and replaced.