Chrome-era postcard of the commercial flower seed fields of Santa Paula, California — vivid horizontal bands of magenta zinnias, orange marigolds, pink cosmos and yellow marigolds stretching to a low mountain range under a bright blue sky, the sheer scale of color almost abstract. The back notes that over 75% of the nation's flower seeds were grown in California at the time, with mile upon mile of fields in bloom year-round. Santa Paula, in Ventura County's Santa Clara River valley, was known as the "Citrus Capital of the World" but its seed-growing operations were equally vast — a landscape that has since been largely supplanted by residential and commercial development, making cards like this a document of a California that no longer exists at this scale.

• Caption: "Fields of Cultured Flowers — Santa Paula, California. Over 75% of the nation's flower seeds are grown in California."
• Card no.: 7CK-2754 (J.28)
• Publisher: Western Publ. & Nov. Co., 259 So. Los Angeles St., L.A., Calif. (Curteichcolor 3-D Natural Color Reproduction)
• Status: Unposted