A glassy ribbon of two-lane blacktop sweeps toward the horizon flanked by white guard posts and a blaze of orange-red wildflowers — this vivid linen-era postcard captures the George F. Johnson Highway hugging the Susquehanna River shoreline between Johnson City and Endicott, New York, in the late 1930s, when the Triple Cities region hummed with the prosperity of Endicott Johnson Corporation's shoe empire. The highway itself was named for George F. Johnson, the paternalistic industrialist who transformed this stretch of the Southern Tier into a model company town complete with free carousels, parks, and yes, a scenic parkway for workers and families to enjoy. Warm autumn foliage tints the canopy gold while a forested drumlin rises across the river under a pastel sunset sky — a carefully composed scene that sold both civic pride and a sense of peaceful American abundance. Postmarked August 11, 1938 at Endicott, N.Y., this card traveled from sender Fred to Mary at a Washington, D.C. address, its brief "Greetings" message capturing the breezy, unhurried spirit of a summer road trip in the years just before the world changed.