A medieval herald in brilliant scarlet livery blows his horn from a castle parapet, a great banner inscribed "Glück und Frieden" (Luck and Peace) billowing behind him against a deep cobalt sky — this vivid Embossed chromolithographic New Year card dates to circa 1908 and was posted within Austria-Hungary, franked with a 1908 Franz Joseph jubilee 5-Heller green stamp, and sent to a Carl in the town of Garding, Upper Austria. The figures, architecture, and flag are rendered in richly embossed relief, giving the card a sculptural quality prized by collectors of early holiday ephemera. The caption "Glückseliges neues Jahr!" (Blissful New Year!) anchors the bottom in gilt lettering. Publisher Wilhelm Ott of Würzburg produced it for Edlinger Verlag; the back is a classic divided-back multilingual UPU format listing German, French, Italian, Hungarian, and Czech variants — a reminder that this card circulated in the polyglot Austro-Hungarian Empire. A pencilled message in violet ink fills the left message panel with New Year wishes.