Antique & Vintage Postcards

Dozens of neat wooden bathing huts stand in a long regimented row along the sandy shore at Felixstowe, Suffolk, their peaked roofs casting sharp shadows in the seaside sun while timber groynes march into the gentle turquoise shallows and a distant pier stretches across the horizon — this hand-coloured photograph from Frith's celebrated series documents the Edwardian seaside resort at the height of its popularity, when Felixstowe had just been developed as a fashionable destination by Colonel George Tomline and was drawing middle-class Victorian and Edwardian families from London and the East Midlands by the trainload. The high cliff-top vantage point reveals the full sweep of the promenade and beach infrastructure, a rare aerial-style perspective that captures the remarkable scale of Edwardian bathing culture. Published by F. Frith & Co. Ltd of Reigate and printed in Saxony, this unused card carries catalogue number 51259.