A postcard moonlighting as a sales call — mailed from Sun Valley, Idaho on September 4, 1951, this linen beauty shows the iconic Opera House reflected perfectly in the village lake, mountains rising behind in the high summer haze. The card's sender, a tailor named Saul, wrote with irresistible charm: "Wish you were here — and much as I like you, I don't mean Sun Valley — I mean 370 S. Franklin" — pivoting mid-vacation to pitch his Chicago clothing shop's new fall suits and coats to a client named P. in Lima, Ohio. The "From Kodachrome" designation indicates the image derived from a color transparency, lending the reds and blues an unusual richness for linen-era printing. Sun Valley, developed by Union Pacific Railroad in 1936, became America's first destination ski resort; by 1951 it was firmly established as a celebrity playground, and postcards like this one captured its alpine elegance at its postwar peak. Published by American Greetings of Chicago and New York.