Antique & Vintage Postcards

Framed by the dramatic rust-and-ochre sandstone walls of La Jolla's most famous sea cave, this early hand-tinted view peers through the mouth of "Sunny Jim" toward the open Pacific — a seabird hanging motionless in the pale sky beyond the surge. The cave earned its whimsical name from early visitors who thought its silhouette resembled the beloved comic character "Sunny Jim" from a popular British cereal advertisement of the era. Accessible by a hand-dug wooden staircase tunnel opened around 1902 by German scientist Gustav Schulz, Sunny Jim Cave became one of Southern California's earliest tourist attractions, drawing curious visitors to peer through its sea-carved arch at waves crashing below. Newman Post Card Co., operating from both Los Angeles and San Francisco, was among California's premier early publishers, and their hand-tinted halftone work here captures the cave's geological drama with the warm palette characteristic of pre-linen production.