Sun-drenched and brimming with mid-century optimism, this accordion-fold souvenir letter-card from Jamaica captures the island's postwar tourism boom in vivid chrome-era colour — the cover art alone is a masterpiece of illustrated travel ephemera, crowding a frieze of leisure-seekers (swimmers, tennis players, a costumed dancer, a cricketer, a horseman) above a boldly outlined map of the island flanked by a sport-fishing skiff and a swashbuckling pirate guarding his treasure chest, all labelled simply "Jamaica." Inside, the concertina unfolds to reveal six full-colour photographic panels: Cave Beach at Montego Bay packed with bathers and a striped umbrella; a windswept palm shading a couple on a deserted North Coast beach; the Montego Beach and Sunset Lodge Hotels perched above a turquoise sea; golfers on the 6th green at Upton Country Club; and further resort views — each captioned "Jamaica, B.W.I." in elegant typeset, evoking a British West Indies still proud of its colonial identity on the cusp of independence (1962). The back of the outer envelope, illustrated with a Black Jamaican raftsman poling two white tourists down a sun-flecked river on a bamboo raft, carries the greeting "Greetings from Jamaica" and a blank stamp box — the card was never mailed, preserving its colours and folds in excellent shape. A pencilled "2/6" price notation (two shillings and sixpence) dates the retail price to the pre-decimalisation era.