In profile against a soft sky, a Huichol woman of Jalisco wears the full splendour of her indigenous identity — a broad-brimmed woven hat painted in green and gold with a rose tucked at the crown, a luminous yellow rebozo, and an intricately patterned red-and-gold huipil that fills the frame with geometric brilliance; master photographer Luis Márquez captured the image with his trademark ethnographic dignity, making this one of the most celebrated postcard subjects of mid-century Mexican cultural tourism. The Huichol (Wixáritari) people of the Sierra Madre Occidental were renowned for their yarn paintings and beadwork, and cards like this — published by the prestigious Fischgrund house — introduced their artistry to the wider world.