Rising boldly above the Truckee River bridge in downtown Reno, the Holiday Hotel Casino's tower sign blazes "HOLIDAY Casino ENTERTAINMENT" in this sharp early-1960s chrome view — period automobiles, including station wagons and tail-finned sedans, crowd the lot and bridge, anchoring the image firmly in 1963. The Holiday Hotel was Reno's self-proclaimed "newest and most modern" property when this card circulated, and it stood directly on the banks of the Truckee, making it a landmark for postwar Nevada gambling tourism. The reverse carries a wonderfully candid postmarked message from a traveler named Hazel to her friend Evelyn at Beatty Hospital's Medical Records department in Westville, Indiana: Hazel cheerfully reports playing at this "really ritzy" hotel, breaking her foot three weeks prior, walking on crutches, re-breaking it, and still declaring "I'm having a ball!" — an irresistible slice of mid-century American road-trip resilience.