Gleaming white terraced lanais curve dramatically around the famous Black Rock headland at Kaanapali Beach on this vivid chrome-era promotional card for the Sheraton Maui — palm trees sway behind sunbathers on a sweep of golden sand lapped by improbably turquoise surf, the hotel's bold modernist architecture echoing the volcanic lava rock that anchors the left frame; opened in 1963, the Sheraton Maui was one of the pioneering luxury hotels of the Kaanapali resort development, the first planned resort destination in Hawaii, and cards like this one were distributed at the hotel and through travel agents as part of a major mid-century campaign to make Maui a household name for American vacationers. Published by Curteich (Curt Teich & Co., Chicago) in their renowned 3-D Natural Color Reproduction process, catalogue number 9DK-1299, this unused example is bright and crisp. The back text touts "Reservatron II," Sheraton's then-cutting-edge computerised reservation system, a detail that anchors the card firmly in the early-to-mid 1960s.