Vivid and kinetic, this mid-century chrome souvenir card from Tijuana, B.C., Mexico splashes a stylized matador — resplendent in yellow and green traje de luces — pivoting dramatically as a charging grey bull drives past his crimson muleta, banderillas jutting from the animal's shoulders; bold tricolor lettering shouts "¡OLÉ!" in red, yellow, and green against a clean white ground, making this one of the more graphically striking Tijuana tourist cards of the era. Bullfighting was a major draw for American visitors crossing the border from San Diego through the 1950s and '60s; Tijuana's Plaza Monumental — dubbed "the bullring by the sea" — opened in 1960 and became an iconic attraction. The back identifies the publisher as operating from 313 Revolución, the central tourist avenue, and carries catalog code C6630, a standard Western Publishing/Dexter Press-style suffix common to border-town souvenir cards.