Bathed in dramatic golden floodlights against a deep black sky, the twin-towered Cathedral of Our Lady of Guadalupe dominates this night-scene chrome postcard from Tijuana, B.C., Mexico — strings of glowing red lanterns swag across the boulevard in a festive arc, streaking car headlights trace the busy street below, and neon signs flicker in the storefronts to either side, capturing the electric energy of downtown Tijuana on a celebration night. The Cathedral of Nuestra Señora de Guadalupe, Tijuana's patron church and spiritual heart, was completed in its current form through the mid-20th century and remains one of the most photographed landmarks in Baja California; the postcard's back confirms the subject in both Spanish and English and brags — with characteristic Tijuana bravado — that the city is the "most visited city in the world," a marketing claim that appeared on countless Tijuana souvenirs from the 1960s–70s. Catalog number C26645 is consistent with the Western-style numbering used by Colorfoto / Mike Roberts-era publishers.