Sunbathers pack the golden sands of Great Yarmouth on a brilliant summer's day, while a blue double-decker bus idles along the promenade in the foreground — a quintessential snapshot of British seaside life at its postwar peak. The Anchor Gardens blaze with red, yellow, and white floral bedding plants arranged in sweeping curves, and beyond them the Britannia Pier stretches boldly into the North Sea, its white pavilion gleaming at the far end. Holidaymakers stroll past red telephone boxes and a modest white kiosk, children dart across the lawns, and vintage saloon cars line the road — all frozen in the optimistic chrome-era colour palette that made these cards irresistible rack-filler for every souvenir shop on the Norfolk coast. Great Yarmouth had been a resort destination since the Victorian era, but the 1960s represented its true golden age of mass tourism before package holidays to Spain drew crowds away.