Towering date palms, their fronds heavy with great golden clusters of ripening fruit, line a sun-baked California desert lane while rose bushes bloom improbably at their feet — a lush, almost surreal tableau rendered in the bold Technicolor palette that defined American linen postcards of the 1930s. Published by Longshaw Card Co. of Los Angeles, this card promotes California's Coachella Valley date industry with enthusiastic back-text boasting that California dates surpass those of "Arabia, Egypt, and Palestine." Unused and bright, the card carries a "Place One Cent Stamp Here" box — placing it firmly in the pre-1952 one-cent postcard rate era — and is a handsome example of the agricultural boosterism that characterized Depression- and wartime-era California tourism.