Antique & Vintage Postcards

A stunning double-panel fold-out promotional card unfurls to reveal a sweeping chromolithographic panorama of the Bay of Naples with Mount Vesuvius smoking dramatically in the distance — the kind of souvenir a wide-eyed Edwardian traveller named Thomas might have tucked into a coat pocket after riding the famous Vesuvius funicular to the crater rim. Printed by Richter & Co. of Naples in rich jewel tones, the two-panel view stitches together the busy harbor — bristling with steamships and sailing vessels — and the volcanic slopes above the city, with a white route line tracing the funicular path to the summit and a small arrow marking the Eremo Hotel perched near the top. The reverse carries multilingual advertising text in Italian, French, English, and German, promoting the Ferrovia e Funicolare Vesuviana, operated under concession of the Italian Government by the celebrated tourist agency Thos. Cook & Son — a rare survival of Belle Époque travel marketing at its most ambitious. Three daily services departed from Pugliano station, with night services running May 15 through September 15, making Vesuvius one of the most accessible active volcanoes on earth for the Grand Tour crowd.