Antique & Vintage Postcards

Radio personality Tom Breneman leans in with infectious energy toward 105½-year-old Sarah, the oldest guest ever to appear on his beloved "Breakfast in Hollywood" program — a moment of pure American radio magic captured in crisp black-and-white for this 1945 promotional card co-sponsored by Kellogg's and broadcast over the American Broadcasting Company. Breneman's nationally syndicated morning show, originating from his Hollywood restaurant, was one of the most-listened-to programs in the country during the mid-1940s, famous for its audience-participation format and the carnation Breneman pinned on every woman in the crowd. This particular card ties the show to Sacramento's KFBK radio station and celebrates Sarah — identified as a resident of Sacramento, California — whose remarkable age made her an instant sensation. Tragically, Breneman died suddenly in April 1948, ending the show at its peak; cards like this are among the few surviving promotional artifacts of his brief but brilliant career.