Postmarked Salt Lake City, 1938, this richly colored linen-era card showcases the majestic Hotel Utah — "The Cross Roads of the West" — rising fourteen stories above Temple Square, its white Beaux-Arts façade gleaming beside the spires of the Mormon Temple in a scene that defined Salt Lake City's golden-age skyline. Period automobiles crowd the broad street below in a snapshot of Depression-era urban life. On the reverse, a writer named (from context) a female traveler pens a lively note to "Miss Marjorie" in Washington, D.C., lamenting the lack of a good cup of coffee and noting that the shops "do not serve" it — an unmistakable nod to the LDS Word of Wisdom — while still managing to find the city charming. The Hotel Utah, opened in 1911 and now operating as the Joseph Smith Memorial Building, remains one of Salt Lake's most beloved landmarks.