Gleaming in pale gold against a crisp blue sky, the New Hotel Hungerford rises at the corner of Fourth Avenue and Spring Street in Depression-era Seattle — its ten-story facade and arched ground-floor windows promising modern comfort at a time when $2.00 a night bought you a room with a private bath in one of the city's newest and most conveniently located hotels. The right panel reveals an elegantly appointed lobby with vaulted plaster ceilings, crystal chandeliers, and plush sofas arranged beneath tall arched windows with colored glass transoms. Earl Hungerford, identified on the front as owner and manager, clearly spared no expense in the lobby's appointments. Printed by E.C. Kropp Co. of Milwaukee, this linen-era advertising card is a small time capsule of Seattle's mid-century hospitality industry and the proud entrepreneurial spirit of its independent hoteliers.